Documentary Op-Video for The New York Times
We shined a light on big sponsorship hypocrisy in women’s sports by parodying Nike’s “Dream Crazy” campaign. The public outcry from the video resulted in Nike changing its maternity policies for all female athletes. The piece was nominated for a News and Documentary Emmy.

DIRECTED BY Max Cantor
CINEMATOGRAPHY Bia Jurema
EDITING Taige Jensen

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NIKE, ALONG WITH SEVERAL OTHER BRANDS, CAME FORWARD ANNOUNCING CHANGES IN THEIR PREGNANCY POLICIES AFTER THE NEW YORK TIMES ARTICLE BEGAN TRENDING ON TWITTER.